Latest News

Light + Building 2012

Thorn demonstrates 15 ways to make energy efficient lighting easy at Light+Building 2012

< Back
 
This year at Light+Building Thorn demonstrated its new framework to make it easier to understand, specify, install and maintain good quality, energy efficient lighting. Comprising 15 ways to save energy, Thorn applied eControl across road, cityscape, and building and surround lighting. Thorn’s big, bold and interactive stand showed how achieving energy efficiency is simple, taking visitors on a journey through its range of energy saving luminaires and controls. The journey started on a road, then across a city square and finally through a façade to the interior of a building.   The main focal point was a large energy meter showing the total electrical consumption of all the products on the stand. If visitors dimmed the lights, the energy meter responded. A very popular 15-icon wall linked to several case studies also effectively explained how the various elements of eControl have and can be applied.

Thorn’s best products and lighting controls for energy efficiency were on display while touch screen information points provided product details, lighting and energy saving information, as well as case study examples. A firm favourite was the Telea time-lapse video, which showed the real life effects of Telea outdoor controls in a quick and understandable way. Thorn’s stand also offered a wealth of information on LED lighting, eControl and of course, Thorn. More than 50% of the 2010 Light+Building stand had been recycled and reused for this year’s exhibition.

Paul Stranks, Head of Marketing Europe, says: “Our stand was a big hit with the Light+Building visitors and we are very pleased with how it was received. The various interactive features attracted a great deal of interest. Most importantly, they enabled our visitors to see and understand how Thorn and eControl makes energy efficiency easy.

“This year, we improved the quality of our customer and visitor interactions. We gave everyone the option of a stand tour along with a one-to-one meeting with one of our lighting experts. This ensured everyone fully understood the energy saving and lighting management possibilities we offer. We are now able to follow up with specific requested information. The number of registered visitors was up on 2010 with a substantial increase from the Nordic region, Mediterranean and Balkan countries, Germany and Italy. The number of visitors from Thorn’s European Sales region in total showed a 15% increase.

“Over the five days of the exhibition we received fantastic feedback. Comments included: 'You make everything so easy'; 'It was refreshing to hear a lighting manufacturer actually talking about lighting and not just products'; 'I don’t know why more companies don’t take this approach” and “A conceptual breakthrough in energy efficient lighting'."

For those who were unable to attend Light+Building 2012 or would like to revisit information they saw, a fully functional 3D stand visualisation is now available. The visualisation is interactive with links to product information, case studies and lots more.

To watch the Product Focus video which features the products shown on the stand along with some of Thorn’s latest products, please click http://www.thornlighting.com/holding/light_and_building_2012/.

To view images of the Thorn stand and eControl concept visit: http://www.thornlighting.com/holding/l_b_gallery/
Light+Building 2012 - PR Images [ZIP/13MB]
Light+Building 2012 - Post-Fair Press Release [DOC/145KB]